In November 2019, the BRICS summit will be held in the Brazilian capital. On the eve of the summit, in order to better tell China’s stories, spread Chengdu’s voices and enhance Chengdu’s international communication influence, from October 30 to November 2, we invited more than 10 well-known media people, producers of global TV, hosts of global TV, food experts, music producers, cultural bloggers, education experts, fashion bloggers, sports experts, and social scholars from Brazil (one of the BRICS countries) to become the first group of “World Panda Youth Reporters”. They have millions of fans on different overseas social platforms. Through their vision, focusing on the themes of rural revitalization, scientific and technological innovation, beautiful and livable park city construction and Tianfu culture, the activity will show the world from different angles Chengdu’s city park image of being suitable for living, learning, traveling and doing business.
(1) Arranging visiting sites and designing visiting routes carefully.
The actual stay time of Brazil delegation in Chengdu is two days. We design the first day as a rural revitalization experience tour, which is to Zhanqi village Pidu Area, Chongzhou bamboo art village, Xinjin Tianfu Agricultural Expo Park and Xinjin Banzhulin. The next day is a high-tech experience and Park City experience tour. The sites are Shuangliu Air Rail, Science City area of Tianfu New Area and Chengdu Research Center for giant panda breeding. And we have arranged the experience of Tianfu food and handwork intangible cultural heritage.
These sites are representative and can reflect the high-quality development of Chengdu. As a model of rural revitalization, Zhanqi village has become a popular tourist destination for rural tourism in Chengdu, with an average of more than 10,000 tourists per day. Since the 18th National Congress of the Communist Party of China, Zhanqi village has continued to take the structural reform of the agricultural supply side as the main line, deepened the comprehensive supporting reform of rural land collective property rights and the socialized service system of agricultural new business subjects, and achieved many good results again -- Taking the lead in carrying out the inventory, capital verification and equity quantification, establishing the village collective asset management company, and knocking “the first hammer "on entering the market of rural collective operating construction land in the whole province. It has built an AAA level scenic spot, receiving more than 400,000 tourists annually, realizing the integrated development of agriculture, commerce, culture and tourism.
Zhuyi (Bamboo art) village, Daoming Town, Chongzhou, is another demonstration village of Rural Revitalization in Chengdu. Relying on the high-quality
ecological resources of Linpan landscape in Western Sichuan, traditional crafts are combined with rural tourism, industry and ecological construction, and a new development path of green environmental protection and a strong driving force is set up. In the bamboo art village, youth reporters from Brazil interacted with traditional craftsmen to write calligraphy and experienced the oriental wisdom contained in this long-standing intangible cultural heritage culture.
Tianfu Agricultural Expo Park in Xinjin, in accordance with the requirements of Chengdu modern agricultural functional zone management system reform pilot, establishes a park management committee, introduces regional investment and construction subjects, establishes three types of cooperatives, including collective economy, land and labor service, constructs the operation mode of "management committee + platform company + cooperative", building "Tianfu Agricultural Expo Innovation Center" with Chinese Academy of Agricultural Sciences and New Hope Group, to create a collaborative innovation platform of "government + scientific research institutions + platform level enterprises + cooperatives + villagers" for Rural Revitalization of production, learning, research and use, and to display and implement the achievements of Rural Revitalization Strategy with the integration of "Agricultural Expo +".
Shuangliu's Panda Air Rail project is inspired by "Panda". The train was built by CRRC times Electric Co., Ltd., Nanjing Puzhen Vehicle Factory of CRRC, Datang Air Rail Co., Ltd. and Southwest Jiaotong University, and was named "Air Rail". It is a kind of rail vehicle suspended on the air track. As a new type of public transportation mode with light, medium speed and medium traffic volume, the suspended monorail train is an essential part of the urban integration, multi-mode and three-dimensional public transportation system, which shows China's high-speed railway business card.
The good ecology and vitality, modern urban construction and beautiful natural environment of Tianfu New Area also leave a good impression on the Brazilian media group. Through their lens and reports, people around the world will understand Chengdu and fall in love with it.
(2) Innovating expression method and focusing on publicity and reporting
This year’s "World Panda Youth Reporters-Brazilian Celebrities Visiting Chengdu" started to warm up ahead of time, rolling broadcast promotional films on the outdoor large screens at important points such as Chunxi Road, Tianfu interchange, South Renmin Road, etc. in Chengdu, rolling broadcast promotional films on the large screens of major cinemas in the city, and jointly broadcast promotional films on channel 1-6 of Chengdu Radio and Television Station, building momentum in advance.
In media reporting, we linked the government affairs platforms of all areas, cities and counties, and the important media inside and outside the city, such as Cover News, Chengdu Daily, Chengdu Business News, Red Star News, Sichuan Release, Xinhuanet, People's Daily, West China Metropolis Daily, Daily Economic News, etc., and pushed the activity content to CCTV platform to improve the influence of the activity. This time, more than 30 reports have been published by major media, which better shows the image of Chengdu.
In addition to regular news, we selected special reports and live coverage, as well as innovated short video reports, and we produced 60 short videos in 2 days and distributed them to platforms such as TikTok. It was more efficient and faster.
At the same time, giving full play to the resource advantages of the Brazilian media group, we invited them to produce a short video of "Chengdu and my story here" for interactive communication and overseas communication.
（3） Paying attention to cultural exchange and Tianfu cultural communication, and promoting the construction of "three cities and three capitals".
Although the trip is only two days long, we have carefully arranged a forum for Chinese and foreign media friendship and a Chinese and Foreign Youth Cultural Exchange Association. The Chinese and Foreign Youth Cultural Exchange Association was located in the Sifang pavilion of bamboo garden in the style of folk houses in Western Sichuan. It is connected with three chapters of "Blooming Jinguan City", "Alive Famous City" and "Great Beauty New Tianfu". With the wonderful performance of the Sichuan Opera "Tian Fu Qun Ying Hui", the Chinese and Foreign Youth Cultural Exchange Association opened. The youth from Brazil, the United States and other countries, and the local youth of Chengdu stepped on the stage together, singing and dancing one by one. The splendid performances were based on cultural exchanges, which fully demonstrated the cultural charm of the East and the West.
The association displayed the friendship among the BRICS, the friendship between China and Brazil, the charm of traditional culture between China and Brazil and the essence of Tianfu culture from the aspects of scene creation and program arrangement, so as to promote the exchange and cooperation among BRICS countries, between China and Brazil, Chengdu and Brazil in culture, education, economy and trade, etc. The association enabled Brazilian media group to have a deeper understanding of Tianfu culture, Sichuan and Chengdu.
In addition, during the visit of the Brazilian media group, the first "Golden Panda" international communication award ceremony and the closing ceremony of 2019 Sichuan TV Festival will be held in the City Concert Hall tonight. After learning that the Brazilian media group is participating in the "World Panda Youth Reporters Visiting Chengdu" program, the organizer actively invited the Brazilian panda youth reports and the celebrities to participate in the award ceremony.
（4） Relevant cultural and creative products are carefully designed, and exquisite gifts reflect the charm of Chengdu.
The exquisite gifts given to Brazilian friends have been carefully designed, such as "Chengdu Image" panda notebook, Sichuan Opera Face Changing ornament, panda porcelain, Daoming bamboo tea set, as well as 30 color-painted pandas set at the scene of the Chinese and Foreign Youth Cultural Exchange Association, and the logo of "World Panda Youth Reporters Visiting Chengdu" throughout the whole process, which have left a deep impression on Brazilian friends. It shows the enthusiasm and friendliness of Chengdu people and the charm of traditional culture.
Through the two-day Brazilian media group's visit to Chengdu and the release of relevant news reports, it can reflect the inclusiveness, exchanges and mutual learning between different civilizations. We should strive for peace through civilized exchanges, promote development through civilized dialogue, and build a bridge of friendship between people of all countries through cultural exchanges. We should display the city image of beautiful park, which is suitable for living, learning, working, traveling and doing business in various aspects, so as to attract more young people from all over the world to pay attention to Chengdu, visit Chengdu, publicize Chengdu, study in Chengdu and live in Chengdu.
Copyright © 2016-2019 Pandacdtv.com 蜀ICP备15024961号-4
